The Boston Celtics continued to dominate Lebron (along with his new team, the Heat) during the regular season; will the playoffs be any different? |
As he left the court following an overall unimpressive performance in the series, he ripped his Cavaliers jersey off with visible disdain before he reached the locker room; it was a moment that will replay in the minds of Cleveland fans as it began to fuel speculation that Lebron had quit in the Boston series.
The early end of the season for Lebron and the Cavs equated to an early start to a summer of speculation about where Lebron would go in free agency. The "Summer of Lebron" saw several franchises, who had gutted their lineups to create financial flexibility in the form of capspace, vy for the attention of the most talented free agent class in a generation, particularly the "No-Ring King", himself.
Lebron basked in the constant attention leading up to the July 1st threshold for the first day of signing. Lebron wanted more time in the limelight, so he extended his personal deadline for making up his mind to July 7th. Then that day came and went with only the statement that Lebron would make his announcement July 9th. Then ESPN began promoting "The Decision" show that would take place in primetime...
The rest is one of the biggest branding and marketing fiascoes of 2010.
And who can forget the aftermath?
Many a Cleveland home was warmed in the winter of 2010 using a Lebron jersey heating system. |
The production of not only "The Decision" show on ESPN and the subsequent introduction of Miami's free agents at the American Airlines Arena proved to be as shameless and disrespectful of the game as the threesome's alleged conspiracy to join forces following the 2008 Olympic Games.
The attention given to such a talented player who has no team-oriented success in a team sport is astounding. However, to be fair, Lebron and his dickriders made the excuse that he did not have enough help in Cleveland. I think that we can all agree that with Wade and Bosh, Lebron has more than enough help.
However, it will take much more than that for Lebron to redeem himself in the basketball world. He became Wade's Sidekick to win championships. He mortgaged his legacy and status in the sport in order to claim "multiple championships" (in Lebron's own words).
Anything short of that can only be defined as failure.
Attention, Miami Heat fans. Please don't wet yourself in excitement, for as anyone in Cleveland can tell you, Lebron's promises and predictions are never as good as they sound.